Chel is a pop artist and model from Illinois. We were tasked with overall growth of her TikTok account using a paid ad strategy involving the use of organic TikTok posts in Spark ads. The first phase of the strategy’s goal was gaining video views on TikTok posts relevant to her music and modeling, The second phase of the strategy’s goal was growing her follower count.
Within 30 days Chel’s follower count increased by 15.3K new followers.
Over 6 months we gained 2.6 million video views and 95.5K likes.