The Moxi Group can create and manage your day-to-day social media posts across Instagram, Facebook, and Twitter. We can also manage your YouTube Channel for optimal growth. Social media is crucial in building & maintaining a fanbase. From strategy all the way through execution, The Moxi Group creates comprehensive digital marketing campaigns that drive fan growth, loyalty, and sales. From social, to CRM, to paid, to influencer marketing and brand partnerships, we bring your vision to life.
We help come with the strategy that will fit your brand perfectly. Social Media Content Management will help generate content including videos, images, custom designs, hashtags, monthly contests and more.
We have multiple tiers of services and can design a campaign that fits your budgetary needs.
We will help set up fan contests and giveaways to engage more users with your content. Fan contests can be powerful with new single or album releases. Gain new fans and connect with them daily. We set up the contests through your social media channels to help funnel traffic back to your brand.
Having worked at a major label for over twenty years, we have learned the importance of content generation. Music alone is not enough. We regularly ideate on creative campaigns that work to build fan loyalty and data collection. Creative servies include photo direction, clever, witty copy, graphic design and more.
Posting consistently is one of the most important things you will need to do if you want to build a solid brand. Posting quality content often will drive in massive attention to your brand. We help post daily (depending on scope)while generating quality content for your brand. We also post during the best times of the day.
Elements of a Moxi Social Media Management Campaign
Audit of your overall social & brand health
Personalized tiers of services - full social takeover, or choose a platform
on brand copy
Creates & manages the social media calendar
Consults on branding, including color, styles, images, videos and more
Creates cohesive themes
Skin/Re-skin your socials to reflect current objectives
Pitch project to partnerships, influencers, radio
Manages conversations to promote organic growth and engagement
Additional Options for Music clients:
Pitch to other music based partners for promo including
IHeartRadio - Billboard - Pandora - Vevo - Sirius - Music Choice
Streaming support (for approved projects only) with
Spotify - Apple Music - Amazon Music - Tidal - IHeartRadio
and independent streaming services.
E-Mail Marketing & Website Management
Full fledged YouTube Channel Management & Optimization
SOCIAL MEDIA MANAGEMENT CASE STUDY
We were tasked with increasing the social media presence of up & coming UK band The Rua's. We did this by supporting the release of new music, tour, radio airplay and promo.
What We Did
In addition to planning, strategizing, posting creating and managing their content, we placed great value on finding marketing partners to help drive their story.
For The Rua, we were able to partner with Sirius, Pandora, IHeartRadio, Ryan Seacrest Foundation and Billboard. We also looked for contest opportunities, landing a fantastic partnership with Fulfil Nutrition bars.
After 6 months, we added 8K new, real fans to their FB page, 500 fans to twitter and turned around a downward bot spiral on Instagram to positive growth and engagement. Our support helped their trajectory into the Top 25 on the US Hot AC Mediabase charts.