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BLKBOK's Touring Success:
Moxi's Data-Driven Approach

OBJECTIVE: 

BLKBOK aimed to garner new fans in tour markets. The budgets were very small so the content had to play a vital role In the success of the campaigns. Luckily our team was able to create many different versions of compelling live performance content to use in the campaign.

STRATEGY: 

We have multiple strategies when it comes to tour marketing. In BLKBOK’s case, we  had a full funnel build out including  using Facebook Events, Video Views campaigns,  conversion campaigns  using Custom audiences to  pixeled and API optimized landing pages as well as using  used cold broad audiences in each tour market.   When there Is a budget, tickets sell.

RESULTS:

  • Website Purchases: 1.2K

  • Cost Per Purchase: $2.76

  • Vide Views ThruPlays: 25K

  • Landing Page Views: 7K

  • CTR: 3.4%

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