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BLKBOK's Touring Success:
Moxi's Data-Driven Approach

STRATEGY: 

We have multiple strategies when it comes to tour marketing. In BLKBOK’s case, we  had a full funnel build out including  using Facebook Events, Video Views campaigns,  conversion campaigns  using Custom audiences to  pixeled and API optimized landing pages as well as using  used cold broad audiences in each tour market.   When there Is a budget, tickets sell.

RESULTS:

  • Website Purchases: 1.2K

  • Cost Per Purchase: $2.76

  • Vide Views ThruPlays: 25K

  • Landing Page Views: 7K

  • CTR: 3.4%

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