Moxi Powers Buffalo Tom's New Album
Jump Rope Marketing Campaign

OBJECTIVE: 

The primary objective of the ad campaigns was to enhance Buffalo Tom’s overall brand presence and fan engagement through targeted advertising efforts. Specifically, the goals included:

• Increase Website Traffic: Drive traffic to specific pages such as Spotify landing pages and tour support pages to boost content views, ticket sales, and overall site activity.

• Support Tour Promotion: Raise awareness about upcoming tours and encourage ticket purchases through strategic ad placements.

• Grow Instagram Following: Attract new followers and increase engagement on Instagram to build a stronger social media presence.

• Expand Email List: Grow the mailing list by encouraging new sign-ups, which is crucial for ongoing fan engagement and communication.

• Boost Merchandise Sales: Promote limited-edition and high-value merchandise items to drive conversions and increase overall sales.

STRATEGY: 

1. DSP Campaign ("New Girl Singing")

• Objective: Drive traffic to the Spotify landing page for the new single.

• Approach: Targeted ads with video snippets to boost content views and engagement.

2. Tour Support Campaign

• Objective: Increase ticket sales and awareness for upcoming tours.

• Approach: Ads highlighting tour dates with direct links to ticket checkouts.

3. Instagram Growth Campaign

• Objective: Enhance Instagram profile visits and engagement.

• Approach: Ads showcasing exclusive content to attract new followers.

4. Email List Sign-up Campaign

• Objective: Grow the email subscriber base.

• Approach: Ads promoting sign-ups with exclusive content incentives.

5. Merchandise Campaign (Vinyl)

• Objective: Boost sales of limited-edition vinyl.

• Approach: Targeted ads featuring promotional offers to drive purchases.