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Moxi Powers Chris Malinchak's "Chris Boogie"
to Spotify Success

OBJECTIVE: 

Chris wanted to maximize the impact of his new album "Chris Boogie" on Spotify, aiming to increase streams, playlist adds, and saves beyond traditional promotion methods.

CHALLENGES: 

​Moxi Powers Chris Malinchak's "Chris Boogie" to Spotify Success​

STRATEGY: 

  • Utilized Instagram ads withArtist Hub  Deep Links to drive traffic directly to the album and individual tracks on Spotify.

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  • Focused on supporting multiple tracks from the album to increase overall engagement and algorithmic favor.

RESULTS: 

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  • 808K total streams

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  • 28.4K playlist adds

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  • 35K saves

 

Most notably, the project received extensive algorithmic playlist additions, significantly boosting its visibility and reach on the platform.

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