Moxi Powers Chris Malinchak's "Chris Boogie"
to Spotify Success

OBJECTIVE:

Chris wanted to maximize the impact of his new album "Chris Boogie" on Spotify, aiming to increase streams, playlist adds, and saves beyond traditional promotion methods.

CHALLENGES:

Moxi Powers Chris Malinchak's "Chris Boogie" to Spotify Success

STRATEGY:

Utilized Instagram ads withArtist Hub Deep Links to drive traffic directly to the album and individual tracks on Spotify.

Focused on supporting multiple tracks from the album to increase overall engagement and algorithmic favor.

RESULTS:

808K total streams

28.4K playlist adds

35K saves

Most notably, the project received extensive algorithmic playlist additions, significantly boosting its visibility and reach on the platform.

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