Singer-songwriter Conor Michael Smith partnered with The Moxi Group to break through on YouTube's crowded music platform. The goal was simple but ambitious: build a substantial subscriber base through strategic advertising.
29K+
NEW SUBSCRIBERS
764K
VIDEO VIEWS
48.8M+
SECONDS WATCH TIME
100K+
YOUTUBE'S
SILVER PLAY BUTTON
Campaign
Highlights
📺 Targeted Video Ads
Promoted Conor’s music videos to singer-songwriter audiences
📈 Subscriber Optimization
Campaigns designed specifically to convert viewers into subscribers
🏆 Milestone Achievement
Surpassed 100K subscribers and earned YouTube’s Silver Play Button