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Loosies Television Leverages Instagram Reels to Drive Significant Viewership
OBJECTIVE:
To leverage Moxi's expertise and capabilities to optimize Loosies TV's Instagram advertising campaign to drive viewership, and increase audience engagement, ultimately positioning the show as a leading player in the entertainment industry.
STRATEGY:
We opted to run the campaign entirely In Reels placement. We tested multiple audiences across 40+ episodes In the USA only.​
RESULTS: ​​​
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Video Views: +5M​
Video Views ThruPlays: +2.5M
Video Views 75% Viewed: 1M
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