OBJECTIVE: 

We were tasked with  helping Graystone Promotions launch their website, social media platforms and advertising.   The main objective was to sell out major and secondary market concerts of major and developing artists.

STRATEGY: 

We have multiple strategies when it comes to tour marketing. In Graystone’s case, we  had a full funnel build out including  using Facebook Events, Video Views campaigns, Traffic campaigns, conversion campaigns to pixeled and API optimized landing pages (when possible)  as well as using  used cold broad audiences in each tour market.