The Moxi Group supported Instill Change’s social presence, combining music, activism, and strategic content to drive nationwide voter registration and engagement, while amplifying visibility through a targeted merch push.
INCREASED
VOTER REGISTRATION
ENGAGED
SOCIAL MEDIA
AUDIENCE
SOLD-OUT
MERCH PUSH
INCREASED
BAND VISIBILITY
Campaign
Highlights
🎵 Music & Messaging
Viral content leveraged to inspire action
🤝 Strategic Partnerships
Collaboration with Michelle Obama's “When We All Vote”