Moxi Elevates Justin Saladino's Music Career To New Heights
OBJECTIVE:
Justin Saladino sought The Moxi Group with a clear objective: to amplify his digital presence and fan base, focusing on the success of his latest album, Honest Lies. As a Montreal native blending various musical genres, Justin aimed to transcend boundaries and establish a contemporary roots sound. With a primary goal of strategically leveraging our expertise, he aimed to expand his fan base and maximize the impact of his latest musical offering in the competitive digital landscape. Specific objectives included increasing views of "Sink or Swim" and "Let You Go" to 100,000 each on YouTube, expanding his fan base through streaming platforms and social media, expanding Spotify streaming and followers, all while navigating limited budget constraints.​
STRATEGY:
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YouTube Ads: Develop targeted video campaigns on YouTube to promote "Sink or Swim" and "Let You Go," aiming for 100K overall views.
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Social Media Ads: We used targeted advertising on Meta (Facebook & Instagram) and Google Ads to reach new audiences. Leverage Fan Builder for data-driven demographic targeting to ensure high-quality fan acquisition.
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Content Strategy: Consulted on creating engaging content (e.g., behind-the-scenes videos, music snippets) to build a strong connection with fans.​
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Video Release Strategy: Implement a structured approach for video releases to keep fans engaged and coming back for more.
RESULTS:​
Justin's collaboration with us resulted in a significant expansion of his fan base, driven by targeted efforts and strategic advertising across multiple platforms. The Fan Builder service played a crucial role in attracting new fans and fostering meaningful connections with those intrigued by Justin's eclectic musical style. The emphasis on Spotify growth yielded tangible results, with a notable increase in streams and followers on Justin's artist profile, solidifying his online presence. Additionally, YouTube saw remarkable success, with "Sink or Swim" and "Let You Go" both surpassing 100,000 views, accompanied by significant engagement and over 300 new subscribers. Moreover, our Facebook & Instagram Fan Builder campaign generated over 500K video views, fueling further discovery of Justin's music. Additionally, our assistance in building re-targeting audiences for ticket sales and email sign-ups enhanced Justin's promotional efforts, empowering him to navigate the competitive digital landscape with confidence.