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Loosies Television's YouTube Campaign Soars With Moxi's Expertise

OBJECTIVE: 

To leverage Moxi's expertise and capabilities to optimize Loosies Television's YouTube advertising campaign, drive viewership, and increase audience engagement, ultimately positioning the show as a leading player in the entertainment industry.

STRATEGY: 

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  • Data-Driven Campaign Optimization: Utilize Moxi's advanced analytics tools to analyze campaign performance metrics, identify trends, and make data-driven adjustments to optimize targeting, bidding, and creative elements.

 

  • Audience Segmentation: Employ Moxi's audience segmentation capabilities to target specific demographics, interests, and behaviors, ensuring that ads reach the most relevant viewers.

 

  • Creative Testing: Experiment with different ad formats, messaging, and visuals to identify the most effective creative elements that resonate with the target audience.

 

  • Cross-Platform Integration: Integrate YouTube advertising with other marketing channels, such as social media and email marketing, to create a cohesive brand experience and maximize reach.

 

  • Performance Tracking and Reporting: Utilize Moxi's reporting tools to track key performance indicators (KPIs), measure campaign effectiveness, and provide actionable insights for future optimizations.

RESULTS:​

Loosies Television's YouTube campaign from April to September 2024 achieved exceptional results, surpassing industry benchmarks in several key areas:

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  • Cost Efficiency: Demonstrated outstanding cost efficiency with a CPV of $0.0067, significantly lower than the industry average.

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  • High Engagement: Achieved an exceptional engagement rate of 116%, far exceeding industry standards.​

 

  • Strong Viewership: Garnered over 1.6 million views, indicating a wide reach and audience interest.

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  • Organic Growth: Generated 1,200 earned views and 115 new subscribers, showcasing the campaign's ability to attract new viewers.

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  • Long Watch Times: Recorded an average watch time of 62 seconds, surpassing the industry average by a significant margin.

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