OBJECTIVE: 

To leverage Moxi's expertise and capabilities to optimize Loosies TV'sTikTok advertising campaign, drive viewership, and increase audience engagement, ultimately positioning the show as a leading player in the entertainment industry.

STRATEGY: 

• Utilized Spark Ads to Amplify organic content from the show's TikTok account to extend reach.

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• Targeted Advertising: Employed interest-based, behavioral, and lookalike audience targeting, along with retargeting strategies.

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• Optimization Techniques: Implement A/B testing, day-parting, automated bidding, and strategic budget pacing.

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• Cross-Promotion: Amplify organic content, drive website traffic, and create multi-platform teasers.

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• Performance Tracking: Use custom pixels, real-time monitoring, and cross-episode analysis for continuous improvement.

RESULTS: ​​​

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Video Views: +15M

Followers: +17K

Profile Views: 54K

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