OBJECTIVE: To properly prune and prepare Micki Free’s socials for his new single "World on Fire" - and generally optimize both his Facebook and Instagram platforms with proper links, copy, best practices for reels and trending ideas to stay current and on trend - and to grow. His accounts with properly created content - between Micki’s busy schedule of live performances, tours and studio time - he did not have the time to oversee his socials.

STRATEGY: Micki’s job is to be a musician - Moxi’s job was to make sure that his social media stood out and was redefined with proper care and attention. We also ran growth campaigns to support his goals.​

• Implementing REELS that were properly made to size, with proper tags, best practices and overlays which led to growth and improved engagement across both Facebook and Instagram

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• Community management including responding to comments and DMs in a timely fashion with relevant info

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• Creating video clips using proper sizing and creation of new content, old content and combining them to showcase his unique talents

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• Taking care of all press / premieres / coverage of any and all shows and marketing promotion including creating the marketing content and ‘concert posters’

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• Covering Micki’s historic induction into the Native American Hall oF Fame - big achievement that came during our time together

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• Announcing Micki’s exciting standing room only Vegas residency starting in 2023.