Blast Off to Social Success: How We Helped National Astronaut Day Reach for the Stars
OBJECTIVE:
Uniphi Space Agency sought our support for the 8th Astronaut Rock Star Awards, held on May 5, 2024, as part of National Astronaut Day. This marked the 8th annual ceremony, celebrating astronauts' bravery and innovation. The National Astronaut Day movement, uniting space agencies and celebrities, recognized astronauts' monumental contributions. Our role was to increase their social media presence and campaign for the award winner announcement on May 5th.
STRATEGY:
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Engaged through Storytelling: Crafted compelling narratives that bridged the past to the present, focusing on key themes like Alan Shepard, Music in Space, Spacewalks, and Special Events to captivate their audience.
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Maintained a Consistent Posting Schedule: Ensured a daily presence on social media, including Saturdays and Sundays, with a strategic rotation of posts and reels showcasing each daily theme, complemented by engaging stories for highlights.
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Drove Interaction and Engagement: Populated the NAD platforms with dynamic content, especially Reels, and fostered meaningful interactions with their audience to achieve our goal of maximizing engagement and interaction levels.
RESULTS:
Achieved Remarkable Engagement:
Just over 30 days, our content garnered significant attention and engagement, with standout posts like "Spacewalk" amassing 1.1M views, 20K likes/love, 3.8K comments, and 1.8K shares, while "Music in Space - Astronaut Chris Hadfield" received 419K views, 19K likes/love, 3.1K comments, and 2.8K shares. Additionally, "Alan Shepard - Apollo 14 Moon landing" generated 8.7K likes/love, 316K views, 4.2K comments, and 601 shares, highlighting our ability to captivate and resonate with our audience.
Significant Growth in Audience Reach:
During this period, their social media channels experienced substantial growth, gaining 6.8K new followers and attracting 26.6K visits. Moreover, our content achieved 3.1 million reach, showcasing the effectiveness of our strategies in expanding our brand's visibility and influence within the digital space.
