OBJECTIVE: In Early Spring 2021, Susan Cattaneo came to the Moxi Group with an overall need to help tackle the challenges of the ever changing social media landscape, and to most importantly to implement a year long campaign in anticipation of her brand new album due out in Spring 2022 All Is Quiet. For Susan, having someone who could guide her in terms of best practices and the logistics of Meta was essential as this was not her wheelhouse, nor something she had time to do on her own.

STRATEGY: 

• Crafted a strategy spotlighting Susan as a true musician's musician, emphasizing her complete alignment with talent, audience, and pursuits.

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• Leveraged her partnerships with Duke Levine, Kevin Barry, and the Bottle Rockets for esteemed acclaim.

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• Emphasized her dedication to musical excellence, enhancing her overall brand impact.

RESULTS: 

The result of this collaborative effort was everything Susan had hoped for. An increase in numbers and content on Socials resulting in and many more ticket sales for shows and events - and in 2022 - What really mattered the most to Susan become a reality. After a year-long effort - All Is Quiet was named in the Top 25 Folk Albums of the Year.

In 2022, she was nominated for Best Female Vocalist at the Boston Music Awards, and enjoyed a lot of local and national press in such media outlets as the Boston herald, the Boston Globe, and trade magazines. Other wins include her songs have been featured on The Young and The Restless, time in Italy, Colorado and Upstate New York teaching and being a guest of esteemed songwriting camps/weeklong retreats - including that of the great Andrea Stople - with whom Susan often collaborates. After this first successful year of creativity and collaboration, Susan and Natalie have continued onward together and are now in their third year together at Moxi.