The Adam Ezra Group Sells Out Tours with Targeted Marketing

OBJECTIVE:

To alert all followers on Facebook & Instagram about an upcoming tour date. The band prefers the warm audience marketing, but we have plenty of cold video views campaigns running in tour markets and they get retargeted Into the ticket funnel. All campaigns are small budgets.

STRATEGY:

We have multiple strategies when it comes to tour marketing. In Adam’s case we do a lot of warm audience marketing using custom content speaking directly to this audience. We optimize for purchase on a dedicated, curated event landing page. Over the course of the year, we have over 2,500 “ticket purchases” with a cost per purchase of $1.71. Not all of those ticket purchases are actual sales, as the purchaser has to finish the check out on the venue pages, but we find this objective yields the best results over any other conversion. Each show we run these campaigns on are either sell out’s or close to selling out.

Results:

Website Purchases: +2K
Cost Per Purchase: $1.71
Video ThruPlays: +100K
Landing Page Views: +10K
CTR: 5.8%

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