Three Second Chances Finds Success with Strategic Digital Marketing

OBJECTIVE:

To build a robust and engaged following on Facebook and Instagram, while simultaneously increasing listener engagement and streaming numbers on Spotify and Apple Music.

STRATEGY:

We created a full- funnel campaign strategy across Facebook, Instagram and Spotify. The first phase of the campaign (the first single) worked towards reaching new audiences.

With the band brand new to all platforms , the first single announcement & subsequent growth ads on the platforms played a pivotal role in attracting the 40+ targeted audiences.

The second and third phase consisted of driving traffic and qualified audiences on the main landing pages and launching a second single. The last phase of the campaign (third single) was optimized toward the main goal of the project – to drive the increased fanbase to DSPs and increase streaming, focussing on a consistent release timeline and optimizations across Spotify, Apple Music, Deezer, YouTube.

Content Creation was key:

Developed creative lip sync reels featuring band members performing their tracks. Highlighted behind-the-scenes content and personal stories to create a connection with the audience.

Targeted Ads:

Used Facebook and Instagram ads to target both cold (new potential fans) and warm (existing fans and followers) audiences.

Results:

Instagram Follows: +2K

Spotify EP Streams: +100K

Facebook Follows: +5K

Video Views: +500K

TruPlays: +106K

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