top of page
PjOt-wig.jpeg

Moxi Elevates Vân Scott's Music Career with Strategic Streaming Campaigns

OBJECTIVE: 

Vân Scott teamed up with us, setting the primary goal of enhancing his visibility and audience engagement on Meta, Spotify, and Apple Music. Leveraging a comprehensive suite of tools including Spotify Showcase, Marquee, Spotify Ads, and Instagram Growth strategies, our objective was to tactically position his music releases, creating anticipation and optimizing outreach to a targeted audience. The overarching aim was not only to increase Spotify listenership but also to organically cultivate a loyal Instagram community, establishing a robust foundation for his music career and amplifying his impact within the music scene.

STRATEGY: 

  • Executed a holistic strategy to enhance Vân Scott's presence on Spotify and Apple Music, with a prime focus on captivating audiences in the US,  UK and Germany.

  • Implemented a potent Marquee campaign centered around Vân Scott's single, "Never Breathe The Same," leveraging momentum from previous successes like "Ticket to Waco."

  • Employed a meticulous waterfall release strategy, targeting warm audience segments to ensure heightened anticipation and engagement, while seamlessly integrating with Vân Scott's social media followers to foster a cohesive multi-platform approach across Apple Music and Spotify.

RESULTS: 

The Spotify save rate for "Never Breathe The Same" skyrocketed, boasting an impressive 76% save rate—a testament to the strategic impact of our Spotify Showcase, Marquee, and Spotify Ads initiatives. Notably, Vân Scott's listenership soared to over 18K within a diverse global audience encompassing the US, Europe, and the UK. The Instagram Growth strategy resulted in a remarkable 103.5% increase in new followers since the release of the single. Beyond social metrics, "Never Breathe The Same" earned a coveted spot on the Top 100 Shazams of All Time playlist, further solidifying Vân Scott's presence as a noteworthy artist globally. These results not only underscore the success of our innovative marketing approach but also demonstrate a pivotal moment in his journey towards global music prominence.

Spotify Streams: 858K

Spotify Playlist Adds: 25K

Spotify Saves: 20K

Apple Music Plays: 50K

Shazams: 45K

Van Scott 2 (1).png
Moxi Logo BLK Hair Transparent 1500 PXL 2023_edited.png

2025 THE MOXI GROUP. All right reserved.
Privacy Policy

This website is operated and maintained by The Moxi Group. Use of the website is governed by its Privacy Policy and Terms & Conditions.

bottom of page