OBJECTIVE: 

Vân Scott teamed up with us, setting the primary goal of enhancing his visibility and audience engagement on Meta, Spotify, and Apple Music. Leveraging a comprehensive suite of tools including Spotify Showcase, Marquee, Spotify Ads, and Instagram Growth strategies, our objective was to tactically position his music releases, creating anticipation and optimizing outreach to a targeted audience. The overarching aim was not only to increase Spotify listenership but also to organically cultivate a loyal Instagram community, establishing a robust foundation for his music career and amplifying his impact within the music scene.

STRATEGY: 

• Executed a holistic strategy to enhance Vân Scott's presence on Spotify and Apple Music, with a prime focus on captivating audiences in the US,  UK and Germany.

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• Implemented a potent Marquee campaign centered around Vân Scott's single, "Never Breathe The Same," leveraging momentum from previous successes like "Ticket to Waco."

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• Employed a meticulous waterfall release strategy, targeting warm audience segments to ensure heightened anticipation and engagement, while seamlessly integrating with Vân Scott's social media followers to foster a cohesive multi-platform approach across Apple Music and Spotify.

RESULTS: ​​​

The Spotify save rate for "Never Breathe The Same" skyrocketed, boasting an impressive 76% save rate—a testament to the strategic impact of our Spotify Showcase, Marquee, and Spotify Ads initiatives. Notably, Vân Scott's listenership soared to over 18K within a diverse global audience encompassing the US, Europe, and the UK. The Instagram Growth strategy resulted in a remarkable 103.5% increase in new followers since the release of the single. Beyond social metrics, "Never Breathe The Same" earned a coveted spot on the Top 100 Shazams of All Time playlist, further solidifying Vân Scott's presence as a noteworthy artist globally. These results not only underscore the success of our innovative marketing approach but also demonstrate a pivotal moment in his journey towards global music prominence.